Firstcry is scheduled to hit the market on August 06, 2024 and close on August 08, 2024. Firstcry plans to raise around ₹4,193.73 Cr through an IPO with a sale of up to 90,187,690 equity shares of ₹2 each. The Retail offered 10%, QIB Shares Offered 75%, HNI Shares Offered 15%.
Founded in 2010, Brainbees Solutions Limited operates the online platform FirstCry, catering to the needs of mothers, babies, and children. The company's mission is to serve as a one-stop shop for parents by providing a wide range of products, including apparel, footwear, baby gear, nursery items, diapers, toys, and personal care. With over 1.5 million SKUs from more than 7,500 brands, FirstCry covers various categories such as fashion, toys, school supplies, health and safety, and maternity wear. The brand has gained significant recognition through its house brand BabyHug, which, according to a RedSeer report, is the largest multi-category brand for mother, baby, and kids' products in India based on GMV as of December 2023.
FirstCry has also established itself as the leading specialized online retail platform for maternal and child products in the UAE in terms of GMV for the same period. The company has developed a robust network of over 900 contract manufacturers in India and other countries for its house brands, not including those associated with Globalbees Brands and its subsidiaries. As of December 31, 2023, Brainbees Solutions employed 3,411 full-time staff and an additional 2,475 contract workers.
Firstcry IPO Details
Firstcry IPO opens on August 06, 2024, and closes on August 08, 2024. The Listing date for Firstcry IPO is on August 13, 2024. The price band for IPO is ₹440 to ₹465 per share and lot size of 32 Shares.
| IPO Date | August 06, 2024 to August 08, 2024 |
| Listing Date | August 13, 2024 |
| Price | ₹440 to ₹465 per share |
| Lot Size | 32 Shares |
| Issue Size | ₹4,193.73 Cr |
| Face Value | ₹2 per share |
Firstcry IPO Tentative Timetable
Firstcry opening date is August 06, 2024 and close date is August 08, 2024. The IPO allotment date is August 09, 2024. Therefund initiation of IPO is on August 12, 2024. The credit of shares in demat account is on August 12, 2024. The listing date is on August 13, 2024.
| Event | Date |
|---|---|
| IPO Opening | August 06, 2024 |
| IPO Closing | August 08, 2024 |
| IPO Allotment Date | August 09, 2024 |
| Refund Initiation | August 12, 2024 |
| Shares Credit to Demat | August 12, 2024 |
| Lisiting Date | August 13, 2024 |
Firstcry IPO Lot Size
Lot Size of this IPO is 32 shares. A retail-individual investor can apply for up to 13 lots (416 shares or ₹193,440).
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail(Minimum) | 1 | 32 | ₹14,880 |
| Retail(Maximum) | 13 | 416 | ₹193,440 |
| S-HNI (Minimum) | 14 | 448 | ₹208,320 |
| B-HNI (Minimum) | 68 | 2,176 | ₹1,011,840 |
Firstcry IPO Promoter Holding
| Pre Issue Share Holding | |
| Post Issue Share Holding |
Firstcry IPO Review
FirstCry, operated by Brainbees Solutions Ltd. (BSL), stands as India's largest multi-channel platform for products related to mothers, babies, and kids. Despite its considerable market presence and extensive product range, including both domestic and international brands, the company has been grappling with losses. The IPO is priced at a negative P/E due to these ongoing losses, reflecting the company's struggle with profitability despite a growing footprint. For investors considering this IPO, it's important to note that while FirstCry has achieved significant growth in transaction volumes and customer base, its financial results show negative earnings. Hence, potential investors should be cautious and understand that the company's profitability might take time to improve.
FirstCry, launched by BSL in 2010, has grown into a major player in the retail sector for parenting products, with a substantial presence in both India and select international markets. The company offers an extensive range of products through its online platform, modern stores, and franchise operations. Its business model is based on high-frequency purchases in a category where children quickly outgrow products. FirstCry aims to establish long-term relationships with customers from before birth through their child's early years, which supports its business model. Its international expansion into markets like the UAE and KSA further indicates its ambition to replicate its Indian success abroad, although its financial performance has not yet matched this growth in terms of profitability.
BSL’s IPO consists of a fresh equity issue and an offer for sale, with the price band set between Rs. 440 and Rs. 465 per share. The company plans to use the proceeds for expanding its store network, investing in subsidiaries, and supporting marketing and technology costs. Despite the promising market position and extensive product offering, the IPO is priced at a negative P/E due to past financial losses. Investors looking at this IPO should be prepared for a long-term investment, as the company is still in a phase of financial adjustment. With no current dividend policy and significant competition in the retail sector, it's advisable for well-informed investors to consider this as a moderate risk investment with potential for future growth once profitability is achieved.
Firstcry IPO Subscription Status (Bidding Details)
Table not foundFirstcry IPO Broker Recommendations
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- Arihant Capital: To be updated soon
Firstcry IPO FAQs
What is Firstcry IPO?
Firstcry is issuing 90,187,690 equity shares with a face value of ₹2 each, totaling up to ₹4,193.73 Cr. The shares are being offered at a price of ₹440 to ₹465 each, with a minimum order quantity of 32 shares.
Link Intime India Private Ltd is the registrar for the IPO, and the shares are planned to be listed on the BSE and NSE.
When Firstcry IPO will open?
Firstcry will open on August 06, 2024 for QIB, NII, and Retail Investors.
When Firstcry IPO will end?
Firstcry will end on August 08, 2024.
What is Firstcry IPO Size?
Firstcry IPO size is ₹4,193.73 Cr.
What is Firstcry IPO Price Band?
Firstcry price band is ₹440 to ₹465 per share.
What is the Firstcry IPO Allotment Date?
Firstcry allotment date is August 9, 2024.
What is the Firstcry IPO Listing Date?
Firstcry listing date is August 13, 2024. The IPO is to be listed on BSE and NSE.
How to Firstcry IPO through Zerodha?
To apply for the IPO “Firstcry” on Zerodha, log in to the Zerodha website or app, go to the Portfolio section, and click on IPO. Then, click on the “Apply” button and enter your UPI ID, the desired quantity, and the price. Submit the IPO application form and then approve the mandate on your UPI app. To complete the process, you should have an demat account. If you don't have one, open a demat account with Zerodha.
How to Apply Firstcry IPO through Upstox?
To apply for the IPO “Firstcry” on Upstox, log in to the Upstox website or app, click on IPO. Then, click on the “Apply” button and enter your UPI ID, the desired quantity, and the price. Submit the IPO application form and then approve the mandate on your UPI app. To complete the process, you should have an demat account. If you don't have one, open a demat account with Upstox.
How to check Firstcry IPO Allotment Status?
For Firstcry IPO Allotment status check you can visit this link, select the desired IPO and enter your PAN to check the allotment status.
What is Firstcry IPO GMP?
You can check out here: Firstcry IPO GMP